FinFusion

Where Industry Leaders & Brands Shape the Future of Financial Services
The destination for connecting decision-makers, sparking game-changing conversations, and diving deep into the topics defining the financial landscape.

The Augmented Expert

January 22nd

How to blend expertise, AI and marketing to create great content. As part of Rosely Group’s 2025 CMO series: How to Cut Through with Thought Leadership. This event will focus on the content stage, and the role of AI in the marketing toolbox.
In this curated dinner, we will explore how and where AI can play a role in augmenting marketing efforts, the trends we expect to see in 2025 and what you can do today to create cut through in an ever evolving content world. The discussion will deliver insights that help you get ahead of the game in 2025.

The Credible Edge

February 26th

For thought leadership to really resonate it needs to give the audience something that can't find anywhere else. Creating a credible edge requires data, ideas and insights that stand out. As part of Rosely Group’s 2025 CMO series: How to Cut Through with Thought Leadership. This event will focus on the Input stage of thought-leadership creation. In this curated dinner, we will explore how to collate inputs and insights that give your content a wow factor in a crowded market.

Reconciling creativity with the C-Suite

March 19th

How to break the concept that creativity is a dirty word, and ensure great ideas prosper. As part of Rosely Group’s 2025 CMO series: How to Cut Through with Thought Leadership. This event will focus on the idea stage, and empowering creativity as a key to success. In this curated dinner, we will explore how align creative thinking with short term revenue driving goals to create truly engaging thought-leadership. The discussion will deliver insights that help you get ahead of the game in 2025.

The seven circles of tell

April 23rd

Once you have produced your thought-leadership comes the all important stage of getting it in the hands of your desired audience. As part of Rosely Group’s 2025 CMO series: How to Cut Through with Thought Leadership. This event will focus on the distribution stage. In this curated dinner, we will explore all the avenues for distributing content, amplifying your message before and after "release", and maximising the impact on brand as well as sales.

Thought-leadership afterlife

May 14th

Content should never be a one and done event. As part of Rosely Group’s 2025 CMO series: How to Cut Through with Thought Leadership. This event will focus on the follow-up stage. In this curated dinner, we will explore how to maximise the impact and value of your thought-leadership after its release. Going beyond typical notions of sales KPIs, we will explore the role of channel in enabling repurposing, and extending the conversation to deepen relationships.

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